The Lighter Side of Business Networking

Cathy's Take on Business Networking:

Cathy is given stacks of business cards at a professional event and then gets home and wonders "who are all these people" as she stares at the pile

This is why I usually take a ball point pen and write on the back of the card something about our conversation (like what I'm going to follow up on with this person) or something to make who they were memorable.

How not to do networking effectively:

The 5th Wave by Rich Tennant, A lady with several large sacks of groceries explains to her husband "I added a bunch of new people to my network today. They were standing behind me in the express check out line at the grocery store"

Being socially inept and causing ire is not a good way to network and gain rapport with people.


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